I have known Emma for several decades. Through that time she has been a coach and mentor to countless people, including me. As you read this book, think of Emma as your very own personal success and leadership coach through your journey. Along the way, you will be reminded to find your real passion, be willing to disrupt the status quo and to do so while caring for the well-being of others as much as your own. She will dare you to go beyond the functions of your work routine and to reconsider your long-term professional goals by defining your role as a caring leader invested in making the world better.

"Adopt the “Business Caring Formula!” Caring is the key and is an extension of the ideal family you will build in your organization. In the process, you will become a better leader generating greater trust, respect, and commitment across the organization. Here in concise detail are the steps you will need to know.”

A grey damp morning was motivation to curl up and finish the wonderful Emma Arakelyan’s book “The Business Caring Formula” It is a great read to inspire a caring nature to your leadership style, recognising everyone for their own strengths and attributes. It really connected to me especially having visited Armenia this year, where Emma grew up, and seeing how family values are a deep part of the culture. I’ve seen Emma’s leadership style in practice, felt her encouragement, inspiring nature alongside her expert business acumen. A great read for all leaders

As I read this book, this latest chapter in Emma’s life, I couldn’t help but think this is a handbook of all the things I have heard Emma say and put into practice over the years. For those who know and have worked with Emma, there is nothing revolutionary here, just that caring, common sense approach to business and to life itself that has made Emma the great leader, great business partner and also a loyal friend and colleague to those around her. I am pleased and privileged to have been even a small part of this exciting journey.